Carmen Murray Biography 

Carmen Murray is the founder of Boo-Yah!  a leading Modern Marketing Business that provides a number of initiatives that ensure businesses become Future Fit ™.  She is one of the most influential marketers in Africa and was recently recognised by Meltwater as the top Women in Tech in Africa, 2019.  She also received the most prestigious awards, a Black Pixel, IAB Bookmarks 2019 for her best individual contribution to Digital, Africa 2019.  a High in-demand speaker, globally.


Murray is a disruptor and a force of nature.  She is recognised for her leadership creating Connected Customer Experience (CX) business that offers everything from CX Insights, Strategy and Training to build 21st Century Brands that are seamless and integrated to best serve the new age of customers.  One Brand Experience across multiple touch points.   She is also a Brand Purpose Activist and torchbearer for Fearless Women and the Unemployed Youth.


Murray has become a household name among business professionals and flying through the ranks as she applies robust approaches to help businesses become Future Fit™.   She is a force to be reckoned with.  Her strong background in Technology, Innovation, Data Science, Marketing and Customer Experiences provides thought-provoking keynotes that fuel the creativity and inspire innovation to corporates and SME's.

Her unique spark and personality, has made her one of the continent’s most sought-after speakers, also ensures that it’s fun and inspiring for you and your staff while delivering game-changing insights and practical applications that will push the boundaries and create new Mantra's to set you and your teams up for success.


Carmen has been a keynote speaker at more than 140 events in 22 countries and got to deliver over 250 masterclasses in 3 years to a combined audience of 11,000 business professionals.  She continues to be a popular panelist on both the local and international conference circuit.


Industry Contributions include MMA, IAB, DMA, MRMW, AMASA, BOGDM which includes GIBS, AAA School of Advertising, and an array of local and international business schools.  She is also the exclusive representative of  The Connected Marketer™ in Africa which includes courses on CX, UX, AI, Mobile to name a few.


She serves on the following councils:

* IAB: Innovation Council

* IAB: Education and Transformation Committee

* Representative of the Professional Body for Digital Practitioners in South Africa

* Faculty Member for RebaOne Academy


Murray can also be found on the Digital Airwaves with her charting Podcast in Marketing and Management.  "The Carmen Murray Show" | #FutureFit Yourself, where she interviews Alchemist, Celebrities, Newsmakers and Business Experts. You can get a weekly dose of inspiration from her column with BizCommunity called #FutureFit Yourself.  She also started a quarterly Future Fit™ Networking event, powered by Boo-Yah! to put the "Kapow" back into Networking. Recently Boo-Yah! also joined forces with the University of Johannesburg, Department of Marketing and Management to create an annual #MarketingFit Event with UJ and the CMO's of South Africa.





  1. Fundamentals to Disrupt and Delight by activating Purpose  

  2. Fuel your Creativity and Inspire Innovation 

  3. The Connected Marketer TM

  4. The Role of AI in Marketing 

  5. Alexa, Bixby are you “Sirious”? 

  6. Best of Global Digital Marketing Case Studies 

  7. Future Fit for Africa 

  8.  "Eve" olution of Influence 

  9. Your Brand Sucks

  10. The Altruistic Culture 

  11. How to put the "Kapow" back into your Customer Experiences?

  12. Kiss, Bow and Shake Hands - Gender Equality

6 Reasons to book Carmen Murray



Carmen's big passionate personality and presentation style will energise your event whether a few or thousands of spectators and put the KAPOW back into your business.



Carmen's keynotes come with a powerful punch and they will challenge you, give you a fresh perspective and will bring knowledge that is easy to understand, actionable and entertaining.




Carmen's shows an accurate and deep understand on a wide range of topics and finds a way to bring it together in a colourful and meaningful way.




Carmen will leave a fire in your belly with her creative approach to fuel your creativity and inspire innovation.   Murray is known as the Case Study Hunter and Imagineer and will deliver a keynote packed with case studies, stats and stories to build a connection with the audience and stimulate a tsunami of ideas. 


Can Do

Carmen is approachable, professional and easy to work with.  She is an expert in her field and will tailor her topic to suit the needs of your event theme or create a bespoke keynote.


Future Fit TM

Carmen's is a change agent and passionate about the future and monitors the rapidly changing world of Technology, Innovation,  Marketing and Culture to help brands see the fantastic future that's already here.  She gives a roadmap to prepare for tomorrows realities and become future fit.

Copyright 2019 Carmen Murray. All Rights Reserved

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