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Carmen Murray Biography 

Carmen Murray is a leading digital analyst and content strategist. She is an influential marketing activist and torchbearer for Diversity and Inclusion and is recognized by Meltwater as one of the top Women in Tech, Africa, 2019. She received the most prestigious award, a Black Pixel, IAB Bookmarks, for her best individual contribution to Digital, Africa 2019.  She was also named Xtraordinary woman of the month, 2022.

Carmen has become a household name among business professionals and flies through the ranks as she applies robust approaches making her one of the most influential marketers in South Africa. Her strong background in Content, Digital, Mobile, Innovation, and Data Analytics allows her to identify emerging trends and conceptualize disruptive marketing strategies deployed with precision. The customer and their needs are always at the heart of her approach.

Carmen delivers thought-provoking keynotes to fuel creativity and inspire innovation. She has been a keynote speaker in over 40 countries and has delivered over 250 masterclasses to a combined audience of 11 000 business professionals in three years. She continues to be a popular panelist on both the local and international conference circuit.

Carmen can also be found on the Digital Airwaves with her charting Podcast in Marketing: The Carmen Murray Show. She interviews Activists, Storytellers, Celebrities, Newsmakers, and Business Experts across the globe. She also contributes to TV, radio, and print and online publications.

Industry Contributions include MMA, IAB, DMA, MRMW, AMASA, BOGDM, which includes GIBS, AAA School of Advertising, and an array of local and international business schools. She is also the exclusive representative of The Connected Marketer™ in Africa, which includes courses on CX, UX, AI, Mobile, to name a few.

Carmen Murray also lectures at the University of Johannesburg (UJ).

She served on the following councils:
* IAB: Innovation Council
* IAB: Education and Transformation Committee
* Representative of the Professional Body for Digital Practitioners in South Africa
* Faculty Member for RebaOne Academy



  1. Fundamentals to Disrupt and Delight by activating Purpose  

  2. Fuel your Creativity and Inspire Innovation 

  3. The Connected Marketer TM

  4. The Role of AI in Marketing 

  5. Alexa, Bixby are you “Sirious”? 

  6. Best of Global Digital Marketing Case Studies 

  7. Future Fit for Africa 

  8.  "Eve" olution of Influence 

  9. Your Brand Sucks

  10. The Altruistic Culture 

  11. How to put the "Kapow" back into your Customer Experiences?

  12. Kiss, Bow and Shake Hands - Gender Equality

6 Reasons to book Carmen Murray


Carmen's big passionate personality and presentation style will energize your event whether a few or thousands of spectators and put the KAPOW back into your business.


Carmen's keynotes come with a powerful punch and they will challenge you, give you a fresh perspective and will bring knowledge that is easy to understand, actionable and entertaining.




Carmen's shows an accurate and deep understanding of a wide range of topics and finds a way to bring them together in a colourful and meaningful way.




Carmen will leave a fire in your belly with her creative approach to fuel your creativity and inspire innovation.   Murray is known as the Case Study Hunter and Imagineer and will deliver a keynote packed with case studies, stats and stories to build a connection with the audience and stimulate a tsunami of ideas. 


Can Do

Carmen is approachable, professional and easy to work with.  She is an expert in her field and will tailor her topic to suit the needs of your event theme or create a bespoke keynote.

Future Fit

Carmen's is a change agent and passionate about the future and monitors the rapidly changing world of Technology, Innovation,  Marketing, and Culture to help brands see the fantastic future that's already here.  She gives a roadmap to prepare for tomorrows realities and become future fit.

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